A SLICK rebrand was revealed by European Athletics ahead of its 2016 convention in Portugal.
New identity: European Athletics
EUROPEAN ATHLETICS VIA GETTY IMAGES
According to European Athletics the new slogan ‘Your Sport for Life’ embodies the organisation’s position to allow fans to engage with athletics in a variety of ways – from fans, fitness enthusiasts up to elite athletes and coaches – while also developing a life-long relationship with its audience.