What a Data?
Our A-Z of new cars lists every model on sale, alongside all of the impor tant data, our road test verdicts and our star ratings
TARGET PRICE
The What Car? Target Price is the maximum you should pay for a new car and is researched by our crack team of mystery shoppers.
Haggling for the best price with salespeople can be an uncomfortable experience, but it’s made much easier with our Target Price as a realistic figure to aim for.
TARGET PCP
Based on the Target Price figures set by our mystery shoppers, Target PCP is a fair monthly payment to aim for if you’re taking out a personal contract purchase (PCP) finance agreement at a car dealership.
Most are over 48 months with a 15% deposit and an 8000-mile annual limit. Those marked with an asterisk are over 36 months and those with an apostrophe are over 42 months. Ford deals are over 9000 miles, while those for Honda, Mercedes-Benz, Skoda and Volkswagen are over 10,000 miles.