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Whatever we write needs us to use the right words for the right purpose. In the vast majority of cases this means the writing needs to resonate with its readers. Even if you’re writing step-bystep instructions on how to change a light bulb, they’ll be more effective if the voice and tone connect with the readers whose lights have gone out. And if you’re writing fiction that truly engages its readers. it’s imperative that it should make those readers feel something: excitement, suspense, rage, fear, hope, love, curiosity...