A good rant.
I’m suffering from flavour fatigue, which usually strikes when I’m food shopping. I’m exhausted by the multiplicity of flavours that food producers add to otherwise perfectly good products.
Displays of glossy sausages in an array of varieties are likely to set me off. Apple and sage might be at the more acceptable end of the spectrum, but these sausages could be displayed next to ones flavoured with cranberry and halloumi, or banana and madras. These may be winning flavour combos in the correct context, but not for sausages – which in my view should taste of pork or beef. The great British banger isn’t supposed to be sophisticated fare; it’s comfort food – reliable, reassuring and predictable.
The number of food products now marketed ‘with a twist’ is beginning to feel a little bit twisted.