The POSITIVE power of beauty
We’re not suggesting swapping CBT for serums – but sometimes make-up rituals really do help you feel better. Pass the lipstick
WORDS HATTIE PARISH
We’ve all been there: you wake up yawning, bleary-eyed, and really not feeling it. So you wash your face, add a quick coat of mascara, and, bang, you suddenly feel that you can face the day. This may just sound like your regular Monday morning, but a number of women are turning to the positive power of beauty rituals to ease far greater struggles in their life.
In line with the trend for embracing self-care, we’re increasingly understanding that beauty routines can act as a powerful tool against mental health issues like depression or anxiety. Even if it’s just a few minutes applying moisturiser, sufferers are actively taking the time to look after themselves, something they may not have thought to do otherwise.
It’s personal
While studies (other than those carried out by beauty brands) are hard to find, there is some research into the power of make-up, with one finding those who choose to wear it do so because it helps make them feel confident and strong. Other studies found a link between cosmetics and the outward appearance of self-confidence, and the creative aspect of make-up has been proven to be a natural mood-booster. Plus, there’s a plethora of books, blogs and lengthy online forums detailing similar experiences with wider mental health. We’d argue that the only test of any importance is the individual’s; if a mask, a quick massage with facial oil or a slick of lipstick makes you feel good, surely that’s all that matters.