Discovering new, accidentally vegan products on supermarket shelves is an event that is exciting enough to warrant an entire Facebook group dedicated to the findings of keen-eyed vegans across the UK (Vegan Supermarket Finds UK). But what makes plant-based shoppers so enthralled by a certified free-from product? Reading ingredient lists becomes almost second-nature to most of us with allergens and intolerances, but when it comes to ensuring your purchases are entirely cruelty-free, there are a few tricks of the efficient-label-reading trade, which will help ensure successful purchasing of exclusively vegan products with every shop.