With shop shelves becoming ever more competitive for space and us consumers looking for new and exciting products to spend our hard earned cash on, producers are having to become increasingly more inventive to persuade us to invest in their creations.
One way of distinguishing themselves from their competitors and finding a niche appeal has been the use of unusual and innovative ingredients. From foraged Celtic seaweed to Moroccan saffron known as ‘Saharan gold’, there’s seemingly no end to the imagination employed by drinks companies today.