Duster to stick to trusted formula
Next-gen crossover won’t deviate from Dacia brand’s recipe for affordable capability
Dacia is striving to ensure the Duster SUV flagship remains true to its affordable and capable billing as the firm expands and electrifies its product line-up under parent company Groupe Renault’s ‘Renaulution’ transformation strategy.
Speaking exclusively to Autocar following the brand’s recent reveal of its freshly updated Nissan Juke rival, Duster product boss Julien Ferry emphasised that the current model’s successor must be “the same” car.
“Its role in the company is to provide a very good price-tofeature ratio,” he said. “It has to address these customers who are looking for a simple car which can go off-road.”