Grapevine
MARK TISSHAW
Damien O’Sullivan is head of the Volkswagen Group in the UK
HAVING SPENT THREE years running Audi’s dealer network in China from 2018, Damien O’Sullivan witnessed first hand the rapid progress of Chinese brands and their increasing readiness to export.
Today, he heads the Volkswagen Group in the UK, and ensuring it remains the UK’s market leader in the face of more rivals than ever, including those from China, fills just part of his overflowing in-tray. Tariffs, mandates, falling consumer confidence, more brands competing for fewer sales… It’s not an easy time to run a car company.