MATT SAUNDERS
Testing, testing
Ineos Grenadier is an oldschool 4x4 embracing a bit of old-school advertising
The process of choosing a car, ploughing your money into it and then having to explain so many times why you’ve done it inevitably makes automotive culture a bit tribal – and, critically, adversarial. It’s puerile to laugh or sneer at someone who simply made a different choice and yet, just occasionally, we do it. We can’t help it, because it taps into something ancient in our subconscious that no effort at enlightenment can permanently suppress (that’s what scientists say, I promise).