Could Adobe’s latest updates lead to a wider acceptance of AI-generated art, asks Jon Devo

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Jon Devo

At this year’s Adobe Max conference, the company announced its biggest update yet. There are too many to list them all, but I’ll mention a couple of standouts that make for genuine quality of life and workflow improvements.

Firefly Image Model 4 now renders detail, texture and lighting with eerie realism, a text-to-vector model pipes crisp, infinitely-scalable paths straight into Illustrator, a public-beta video model turns storyboards into motion and the new Firefly Boards infinite canvas lets teams meet in real-time. All of it sits natively inside Creative Cloud. Now you can brainstorm with prompts, refine with Photoshop’s Generative Fill, push, generate or extend clips in Premiere Pro and export them without leaving the ecosystem. Premiere Pro also gets AI-powered contextual search, so that you can find clips from your project more easily. For example, I can now search for all clips featuring someone wearing a specific item of clothing or a particular place. It also allows editors to make cuts to the timeline using text more efficiently.