Finding new lines of work or valuing your fine art photography prints, Claire Gillo is here to help you
How can I find more business?
I shoot mostly business branding images (and the occasional wedding) and up until a few months ago, I’ve had enough work. The demand has seemed to have dropped, so do you have any suggestions on how I could drum up new business and expand?
Simon Thompson
It can be hard as a freelance photographer to get consistent work. Often, it’s like a bus – you wait for one to come along then you get three jobs at once! We all have peaks and troughs, so hold on in there.
There are many ways to drum up new business, from changing your marketing strategy (or creating a marketing strategy, if you haven’t already done so) to looking into paid advertising through local businesses, newspapers and flyers, or advertising on Google or social media channels.
Have you also considered collaborating with other businesses? In the creative industry, collaborating with others who fill the skill gap you can’t provide is a great way to drum up new business. For example, if you take images of people’s businesses, then it might be a good idea to look for local branding designers or marketing experts in your area who might want to collaborate with you?
You’d need to give it some consideration and not rush into anything, however, it could be an avenue worth exploring.