UK manufacturer Renshaw are giving their Ready to Roll icing a new look this month, on the back of extensive consumer research. Decorating a bake can sometimes be daunting or stressful, particularly if it is for a special occasion. Renshaw’s newly designed range is there to take the stress away, encouraging consumers to ‘just roll with it’ if things take a direction they hadn’t originally planned, to celebrate the perfectly imperfect creations that make a handmade product so special. You will start to see the new range in stores now!
Renshaw have re-named their ‘Ready to Roll’ paste ‘fondant icing’ following consumer feedback. The new recipe will continue to provide the functionality that regular users love, whilst also helping first time users create something with confidence. It will be much easier to knead, roll and correct slight imperfections which anyone can make. With an increased vanilla flavour, it tastes even better too!
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November 2022
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