4K AND BEYOND
The next generation of Apple TV hits the mark
Emmy awards
Apple’s first two Emmys came from hardware, and its third, in 2018, from its involvement in James
Corden’s CarpoolKaraoke. Since the launch of Apple
TV+ it has earned a Primetime gong for Billy Crudup’s performance in TheMorningShow, Daytime Emmys for Ghostwriterand PeanutsinSpace, and 25 nominations in the most recent Daytime round.
Billy Crudup’s Emmy is likely the first of many major awards for Apple TV+.
Tim Cook was somewhat more effusive of Apple TV at Apple’s September 2015 special event. “This is the new Apple TV,” he said, revealing the fourthgeneration Apple TV, “and we believe it is the future of television.”
Through the lens of today, you’d have to agree that Apple was more on the mark: the newest Apple TV then was not only powerful enough to support 1080p content at 60fps, it brought with it a proper App Store, built on top of Apple’s newly ‘split off from iOS’ tvOS operating system. Third-party apps were available and encouraged, as long as they interfaced with another new feature: the touchpad-equipped Siri Remote, which brought voice search to Apple TV for the first time.