THE REVOLUTION HAS BEEN TELEVISED
Avanti comrades! How Apple’s ‘hobby’ went from zero to hero and revolutionised TV along the way
Apple is a computer company; Apple is a gadget company; Apple is a lifestyle company – and Apple is now solidly a TV company, too. Apple TV+ is quickly growing from an also-ran to a serious contender in the streaming game, and Apple’s own studios are producing world-leading content. The days of the Videos app and iTunes rentals seem long behind us. This is the way things are done, and Apple is doing it well.