DOXA
The Doxa Sub of 1967 might never have been revived had it not been for the persistence of American fan Rick Marei. In the early 2000s, he enquired about buying a new orange version to match his freshly restored Porsche 911 – but since the Sub was no longer in production, the only way Marei could get one was by ordering a batch of several hundred. He re-sold the bulk online, attracting so much attention that the model was returned to the official Doxa line-up and became a smash hit. This luxurious new Sub 300 Beta Sharkhunter, below left, combines a black ceramic case with a bezel and crown made from 18-carat gold.