LEGEND QUEST
MIKE REVEALS WHY THE WWE DECIDED TO REVISIT ITS PAST
What was it like handling WWE’s consumer goods?
Action figures and videogames made up about 90% of our revenue from consumer products. We had to write guidelines and say, ‘Look, you never show this guy wearing this.’ There were times where you’d just signed a new licensee in South Africa, and you’re telling them what happens and then they come back with zero sales and say, ‘Yeah, well black T-shirts don’t sell here, you need to wear pink,’ and you’re like, ‘Yeah, but Stone Cold Steve Austin…’