Paul Bagwell
STUFF MEETS
THE FITTINGLY NAMED CEO OF BAGGED VAC BRAND HALO APPLIANCES ON STRESS, TAEKWONDO AND GEEKDOM
[ Interview Rachael Sharpe ]
I’ve always been passionate about making stuff.
It’s always been my passion, and it’s always been consumer products I’ve worked in. That for me is the most fun because everyone you meet can relate to it – everyone you speak to is a potential customer, with potential frustrations that can be solved through innovation.
I started my career at Dyson.
Back when Dyson was a much smaller business it was a lot of fun – they gave a lot of freedom to graduates to go out and solve problems and to run teams, so that was a good place to start. It also taught me to challenge the status quo and not accept product limitations based on commercial success.
I left SharkNinja, where I was London GM, to found Halo.
After many years working with big brands, I noticed a trend: they tended to look inward, making small tweaks here and there instead of real, bold improvements. I saw an opportunity to break away from that pattern and create something fresh from the ground up. At Halo, we’re less concerned with what other brands are doing and much more focused on what our customers need – without gimmicks or added costs. That kind of fresh thinking would have been impossible within the entrenched mindset of larger brands.