FINAL REPORT
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390kW Excellence AWD
Our tech-laden electric executive car has demonstrated enough strengths to make it well worth considering as an alternative to the Tesla Model 3
Chinese brands such as BYD want to be known for technology
LAST YEAR, A representative from the Chinese embassy visited What Car? and expressed a hope that one day Chinese car brands would be associated with more than just their country of origin and low prices. So, when I later interviewed BYD’s UK marketing manager, Mark Blundell, I was keen to hear what he wanted BYD to become known for.
His answer: “We’re trying to carve out a brand that people associate with advanced technology, because we really are a tech company.” Then he backed this up by pointing out that BYD makes half of the world’s Apple iPads and that one in five smartphones use its technology.