As awareness of the damage chemicals used in sunscreens cause to aquatic life increases, yet the need to protect our skin from UV light remains, innovation in wildlife friendly sunscreen is moving towards using the same chemicals that marine life uses to protect itself from UV light. There is a catch to what seems like an optimal solution balancing our need to protect our skin and our responsibility towards wildlife that inhabits water we enjoy. Collecting wildlife on a large scale in order to extract chemicals needed to make effective sunscreens could be catastrophic to the species targeted. For example extract of peacock tail (Padina pavonica) is touted as an ingredient that supports skin to protect itself from environmental stress and is being listed as an ingredient in sunscreen. Peacock tail is widely distributed, but this drab small seaweed hasn’t previously been harvested in large quantities and it isn’t known if its populations can sustain trade demand.