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Digital Subscriptions > PlantBased > October-17 > REBEL KITCHEN MIMIC DAIRY MILK PACKAGING


Looking to get round the recent ruling that non-dairy alternative foods shouldn’t be named as milks or cheeses, Rebel Kitchen have boldly named their latest products as ‘Mylk’, a clear play-on-words with the traditional animal product.

With black and white cartons mimicking their non-plant based competition, Mylk is made from a blend of six ingredients, including coconut milk (which escapes the aforementioned naming restrictions) and comes in three varieties: whole, semi skimmed and skimmed.

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About PlantBased

Welcome to the first ever issue of PlantBased magazine! The times are changing and this is perhaps the most exciting time for the vegan movement that we’ve ever seen. You may be questioning why it is, therefore, that the title of this magazine has changed from Cook Vegan to PlantBased. Everything in this magazine is still vegan and we only want to expand and improve upon the content that you’re used to. However, we believe that if we are to make veganism more accessible for all, it is important that everybody feels a part of it; under our new title we feel we can encourage even more people to embrace a plant based lifestyle. Everybody eats plants. The tricky thing can be convincing people that they needn’t eat anything other than plants. With over 75 plant based recipes and ideas, we think we have the magazine that can prove to anybody that plant based eating is delicious and exciting! The food revolution is only just beginning — I hope you will join us and I look forward to being a part of this revolution together.
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