WELCOME
David Bowie, Madonna, Kylie, Beyoncé. They are all pop stars, all creative, all champions of reinvention. People who tore up their public image and presented the world with a new version of themselves, sometimes provocative, occasionally challenging and, it being the celebrity arena, almost always a statement. A rebrand, some might say. Privately, perhaps they remained – or remain – the same, though this would be rare.