BRITISH ATHLETICS has signed Müller Yogurt & Desserts to be title partner for the Anniversary Games in London at the end of July and lead partner for the British Championships.
The Müller Anniversary Games consists of the IAAF Diamond League and IPC Grand Prix Final on July 22-23 – and Müller will have branding and activation rights for the event at the former Olympic Stadium.
The British Championships is in Birmingham over three days from June 24-26 and Müller will be the lead partner for this event, giving them branding rights at the Alexander Stadium.