What’s the Big Idea?
Looking across the videogame landscape in 2021, it seems difficult enough for developers to get prospective players to take a look at their games, let alone buy them. We have never seen so many games, of so many different types, on so many devices, from so many developers as there are right now. And the big names (Minecraft, Fortnite, GTA) have never been bigger, gobbling up so much of the available oxygen. In this environment, even the plump cushion of an enormous licence such as Marvel’s Avengers isn’t guaranteed to give you much of a boost, as Square Enix can attest. More than ever, the most important thing right now – even more important than the opportunity to put an image of Iron Man or The Hulk on the front of the box – is the Big Idea.