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THE RISE OF THE BEAUTY SUPP

The sale of beauty supplements – or nutricosmetics – is predicted to double in value by 2023. But are we informed enough to make the right choices? healthy investigates

Cleanse, tone and moisturise so-called of my patients are including supplements – that’s a skincare regime we’re familiar with, but what if a pill could do the work for you? Such is the promise of so-called nutricosmetics (that’s pills, powders, and ‘beautifying’ chocolate intended to provide cosmetic benefits through improving your health). And sales are soaring, with the market predicted to increase from the £2.3 million it was in 2013 to a massive £5 billion by 2020.

Yet, nutricosmetics aren’t new. The pioneering Imedeen skincare tablet arrived in the UK in 1991. So why the popularity surge now? ‘People want to invest in their appearance the same way they do in their health, and they are exploring supplements that provide aesthetic benefits,’ says Rick Miller, clinical dietician and British Dietetic Association spokesperson.

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About Healthy Magazine

It's almost Christmas! Get prepared with the December/January healthy magazine, featuring wellness bloggers Zanna Van Dijk, Natasha Corrett and Carly Rowena. Find 37 festive recipes – including clean, free-from, healthy and delicious options to please everyone. Plus, two women reveal their life-changing #bestgiftever – what's yours? Keep your mind and body on track this Christmas with the new digital edition of healthy.