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Digital Subscriptions > Psychologies > No. 138 Double Your Energy > Nature’s finest

Nature’s finest

Eminé Rushton visits much-loved household brand, Weleda – the company at the forefront of naturals for close to a century – which is now winning over a whole new generation of responsible consumers

real wellness

Some brands really feel like part of the furniture. Always there, relied upon, doing their job perfectly – no fuss. For Weleda, the pioneering beauty brand founded in 1921, the part it has played in myriad lives – from baby’s first nappy balm to grandmother’s beloved hand cream – remains unchanged, almost 100 years since it first launched. Founded by Rudolf Steiner, visionary doctor Ita Wegman, and chemist Oskar Schmiedel, the trio understood that the human body possesses its own remarkable ability to heal itself, but that it also needs a helping hand at times.

To support, not interfere, is the gentle ideology that typifies Weleda – and Steiner developed a unique approach to healthcare, which uses nature’s own ingredients to bolster our body’s health response. This holistic approach – named ‘anthroposophy’ by Steiner – encourages each of us to see ourselves as complete circles of mind, body and spirit, inextricably linked to and affected by the natural world around us. ‘In harmony with man and nature’ is the motto – and it runs through every single part of the Weleda brand.

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