THE SHIFT
JOHN–ANTHONY DISOTTO A number of Apple Intelligence features are on the way, but Genmoji could be the secret of its success
ARTIFICIAL INTELLIGENCE (AI) is everywhere. Every consumer tech product being released today uses the buzzword in some form or another in its marketing, as companies race to show their prowess in the field.
Whether it’s Google with Google Gemini in the latest Pixel phones, Galaxy AI in Samsung’s flagship smartphones, or Apple Intelligence in the brand new iPhone 16 line–up, each smartphone giant is trying its best to make a case a s to why the average consumer should upgrade for AI. One of those three has absolutely nailed it with a simple, effective feature that is going to be the talk of the town.