More than 8,000 people attended Oban Live in 2018.
Research by Newcastle University spells out how the musical heritage of Argyll and Bute – which has unique piping, fiddling and arts – could be used to create sustained economic growth.
The Traditional Music and the Rural Creative Economy in Argyll and Bute, Mapping Report 2018, suggests a visitor tax – set at around two per cent of room cost – for overnight tourists to Argyll could be used to provide incentives for hoteliers and tour operators to improve what they offer in the area.