In conversation with… Melanie Joy |

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In conversation with… Melanie Joy

ProVeg’s Amy Odene talks to Dr Melanie Joy about being an animal advocate and her work for the Centre for Effective Vegan Advocacy

Melanie Joy is a social psychologist and vegan activist, primarily notable for coining the term ‘carnism’, popularised by her book Why We Love Dogs, Eat Pigs and Wear Cows. Melanie, who is also co-founder of ProVeg International, a global food awareness organisation, co-hosts the Centre for Effective Vegan Advocacy (CEVA) training with Vegan Strategist Tobias Leenaert. CEVA is a two-day workshop aimed at providing vegans with the tools they need to communicate more effectively.

I have had the privilege of getting to know Melanie and her work over the past few months and, after getting past the star struck introduction, I have really assessed the impact she has on me and the wider vegan movement. Melanie is a well-practiced speaker, having been involved in activism since the ‘80s. Flawless in her delivery, she has a strength and power that has inspired me in my everyday activism. Melanie’s work and her involvement in the CEVA training is always centred around moving forward, always listening to the direction of the movement and acting accordingly. We have to have a united movement in order to influence the carnistic behaviour we see every day and the training and Melanie’s work provides the tools to communicate this effectively.

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About Vegan Food & Living Magazine

There's no doubt that vegan street food is taking the world by storm, so this issue we celebrate it in all its glory. From Gaz Oakley's fully loaded burritos to sweet potato nachos and hoisin mushroom steam buns, we've a host of recipes that make the most of the world's best flavours and colours. Also this issue, we cook up a tapas feast, reveal how to make your own vegan cheese and share our favourite homemade ice cream recipes. We also focus on calcium to reveal the top plant sources and share the ultimate calcium-rich meal plan. Plus settle down for a watch party with the best documentaries that will make non-vegans rethink their values and share top tips for embracing mindfulness this autumn. Download your issue today!