Alex Davis
It’s long been established that the front cover of a book – and indeed the remainder of the design elements – can have a crucial effect its sales. The old adage of ‘don’t judge a book by its cover’ ironically doesn’t ring true for books in the least. Sure, there are many other things that can influence the units a title will shift – reviews, interviews, blurbs, advertising (which will of course more often than not feature the cover!) – but when it comes to whether a person buys a book while wandering and browsing a bookshop, the cover and its accompanying elements are king.