STORE GUIDE
Your guide to the best Apple hardware and third-party accessories
Mid-range and top-tier iMacs come with a Magic Keyboard with Touch ID. The entry-level has a standard Magic Keyboard.
Image credit: Apple Inc
EXPECTED OCT 2025
UPDATED OCT 2024
iMac
> From £1,299
> In October 2024, Apple updated its 24in iMac with the M4 chip, and the iMac now has the wonders of Apple Intelligence built in. You can choose between an 8-core CPU/8-core GPU at entry-level, or an 10-core CPU/10core GPU on the mid-range and top-tier versions. The entry model now comes with 16GB of memory as standard, configurable to 24GB; the mid- and top-tier versions are configurable to 24 or 32GB (32GB only available with 512GB or more of storage). The solid-state drive (SSD) storage starts at 256GB on entry-level and mid-range versions, and 512GB on the top-tier iMac, although you can add up to 1TB on the entry-level model and up to 2TB on mid-range and top-tier models.
You still get a 4.5K (4480x2520) Retina display, with top-tier models upgradeable to nano-texture glass. All models are now available in Blue, Pink, Purple, Orange, Yellow, Green, and Silver. Each M4 iMac comes with a 12MP Center Stage camera with Desk View, and a six-speaker sound system with support for spatial audio. You’ll find two Thunderbolt/USB 4 ports on the entry-level iMac; the mid-range and top-tier options now offer four Thunderbolt/ USB 4 ports. The mid-range and top-tier models also support up to 2x external displays at 6K or one at 8K. The starting price for each tier is also £100 lower than before, starting at £1,299.
iMac 24in
£1,299
(Entry level)
Display: 24in 4.5K Retina (4480x2520) with True Tone
Chip: Apple M4 with 8-core CPU (4 performance cores, 4 efficiency cores), 8-core GPU, 16-core Neural Engine
Memory: 16GB (upgradeable to 24GB)
Storage: 256GB (upgradeable to 512GB or 1TB)
Ports: 2x Thunderbolt/USB 4, 1x Gb Ethernet (option)
iMac 24in
£1,499
(Mid-range)
Display: 24in 4.5K Retina (4480x2520) with True Tone
Chip: Apple M4 with 10-core CPU (4 performance cores, 6 efficiency cores), 10-core GPU, 16-core Neural Engine
Memory: 16GB (upgradeable to 32GB)
Storage: 256GB (upgradeable to 512GB, 1TB or 2TB)
Ports: 4x Thunderbolt/USB 4, 1x Gb Ethernet (option)
iMac 24in
£1,899
(Ultimate)
Display: 24in 4.5K Retina (4480x2520) with True Tone
Chip: Apple M4 with 10-core CPU (4 performance cores, 6 efficiency cores), 10-core GPU, 16-core Neural Engine
Memory: 24GB (upgradeable to 32GB)
Storage: 512GB (upgradeable to 1TB or 2TB)
Ports: 4x Thunderbolt/USB 4, 1x Gb Ethernet (option)
Apple Magic Keyboard with Touch ID and Numeric Keypad
> From £179
> Apple’s extended keyboard boasts Touch ID for faster Mac logins and now comes with a USB-Ccharging port. The black version costs £199.
Apple Magic Mouse
> From £79
> The Magic Mouse is a great pointing device, thanks to its Multi Touch support, and it’s also finally received the USB-Cport treatment. The black version costs £99.
Apple Magic Trackpad
> From £129
> This Multi Touch glass trackpad is a thing of beauty, giving you lots of control over macOS, and it’s now USB-Crechargeable too. The black version costs £149.
TV 4K
> From £149
> Apple’s third-gen little black box with A15 Bionic chip now adds HDR10+ to the mix. Prices now start at just £149 (Wi-Fi only); the standard version now comes with 64GB of storage, while paying £20 extra gets you 128GB, Ethernet and Thread.
Apple HomePod/ HomePod mini
> £299/£99
> Apple’s Siri-powered speakers sound great, you can link two for stereo sound, and use them as smart home hubs. The mini comes in five colours; the 2nd-gen Midnight/White HomePod (£299), offers higher spec and spatial audio.
Watch Series 11/Ultra 3/SE 3
> From £219
> Launched in September 2025, the Watch Series 11, Ultra 3 and SE all come with Always-On displays and Emergency SOS, as well as the new Workout Buddy in watchOS 26. Also new are hypertension alerts on Watch 11 and Ultra 3.