INVESTIGATES
What is next for Apple?
We look ahead to see what 2023 could have in store for Apple – and Apple fans
WRITTEN BY CHARLOTTE HENRY
Image credit: Apple Inc
The end of 2022 was a dramatic time for big tech, with the likes of Twitter, Facebook-parent company Meta and others laying off huge numbers of staff as strategies (and owners!) changed.
While Apple, at the time of writing, was faring better than most, it was not totally immune to the pressures facing the sector. For one thing, ongoing and tough Covid restrictions in China continued to disrupt iPhone production at the crucial Foxconn factories in the country. There were also reports of a lack of consumer enthusiasm for the iPhone 14 Plus, leading to production cuts of the mid-range device. It is highly likely that Apple will not bother with either the Plus or mini models in future generations of the iPhone as neither sold particularly well.
We do know that every year there are certain key events in the Apple calendar, notably WWDC, the conference held around June at which we learn about the latest generation of operating systems, and the launch of the new iPhone, normally around September. There is no reason to think these will not stay in place in 2023. All being well, Apple will continue to get some people to their events in real life, as they did in 2022. The hybrid/live broadcast nature of these events have taken since the pandemic does seem to be working well, allowing more people than ever to access crucial Apple launches and announcements in a form that works for them.