STUDIO PROFILE
ROLL7
The wheels nearly came off, but now this UK dev is lining up its most ambitious trick yet
By Samuel Horti
From friends working out of a “dive in Deptford” to the Fitzrovia boardroom of international publishing giant Take-Two Interactive, its marble meeting table so long that Tony Hawk himself would struggle to grind it – it’s been a long ride for the founders of OlliOlli developer Roll7. As Simon Bennett and John Ribbins sit at that imposing table and explain that journey, it becomes clear that the change in setting reflects a much deeper transformation, in culture and ambition, in attitude to crunch and diversity, and in clarity of mission. The hope is that Roll7’s 55 members of staff – now with a clean slate of projects and big-money backing thanks to the 2021 acquisition by Take-Two subsidiary Private Division – will be well-placed to do their best ever work. And, in the process, avoid the pain that plagued Roll7’s early years.
By their own admission, Bennett and Ribbins “fought tirelessly” in the beginning. The games were good, in particular the OlliOlli series and the brilliant, if underappreciated, Laser League. But Ribbins was unreliable (“I didn’t reply to emails and didn’t wake up until ten o’clock”) and the team were overworked and “constantly at loggerheads”, to the point that Bennett and the third co-founder, Tom Hegarty, had to ask themselves: “Are we friends any more?”
The problem was that the trio tried to do everything themselves. They sat within a small core of permanent employees, hiring temporary staff on a project-by-project basis. None of the founders had a defined role, and none trusted each other to make big decisions alone. “We were all designers, all HR heads, all managers,” Bennett says. “It was a total fucking shitshow.”