THE POSTER
A PIECE OF MARKETING ART WITH REAL BITE
A WOMAN SWIMS through the ocean, blissfully oblivious of the humongous great white shark with a mouth full of razor-sharp teeth rising to the surface below her. The poster for Jaws isn’t just a great ad for a movie; it’s a timeless depiction of a primal human fear. “Everybody can relate to it,” says Josh Manderville, managing art director of poster company Mondo. “You could [have drawn] a Jaws poster in the 12th century and it would be just as impactful. It taps into the fears we all have around our spot on the food chain.”