From Touch Bar to M2
The end of the road for Intel and a whole new world of Macs
The M1 era
Hell froze over again in 2020 when Tim Cook told WWDC that Macs would run Apple silicon. Nobody was surprised, because we’d seen what Apple silicon could do in iPhone and iPad.
By combining the processor, graphics, and memory in the same silicon the M1 delivered incredible power per watt with equally incredible battery life. Even Apple was surprised by how good it was in Macs: Craig Federighi recalls thinking “this is working even better than we thought it would.”
B etween2015 and 2019, it seemed to many of us that Apple was losing its way with its laptop designs; Apple was concentrating on the iPhone, iPad and the newly launched Apple Watch, with design chief Jonathan Ive reportedly becoming more distant and less hands-on before his departure in 2019. With hindsight the 2015 Touch Bar seems like evidence of that, a case of something that could go into a laptop rather than should.