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Digital Subscriptions > The Oban Times & Lochaber Times > 12th May 2016 > Market research vital step on road to business success

Market research vital step on road to business success

REGARDLESS of which sector a business is in, it is important to test the viability of an idea before investing valuable time and money in developing a product or service.

Ann Scott, a Business Gateway Argyll and Bute adviser, has highlighted some of the key areas to consider when it comes to carrying out market research.

‘The question you need answered is, ‘Is there enough market demand to build a viable business?’.

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