APPLE’S SIRI AI ANNOUNCEMENT WAS A KICK IN THE TEETH FOR LOYAL FANS, WITH NO ACKNOWLEDGMENT OF ITS PREVIOUS SHORTCOMINGS
WDC 2026 gave me déjà vu. After all, we’ve seen Apple’s artificial intelligence (AI) promise before. Two years ago now, Apple unveiled Apple Intelligence, which the company deemed ‘AI for the rest of us’, but most of those promises lacked any substance, and Apple’s artificial intelligence strategy quickly started to unravel.