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Digital Subscriptions > Healthy Food Guide > August 2019 > We’re trying to lose weight for life rather than just for the moment

We’re trying to lose weight for life rather than just for the moment

Kay Featherstone (above, right), one half of the unconventional cookbook duo Pinch of Nom, talks about her own weight-loss journey, the phenomenal success of the pair’s recipes and the advantages of taking a down-to-earth approach

IMAGINE SPENDING A SUNDAY AFTERNOON concocting a recipe for strawberries stuffed with cheesecake as a treat for your slimming club, then posting it online and waking up Monday morning to find it has gone viral overnight

This is exactly how the publishing phenomenon of 2019, Pinch of Nom, was born. Sales of the cookbook have been record-breaking: 500,000 in its first five weeks (Jamie Oliver’s 30-minute Meals took eight weeks to hit the same figure) and it’s still selling 11,000 copies a day. The weight-loss community can’t seem to get enough of the 100 ‘homestyle’ slimming recipes. The public appetite for hearty dishes, such as chicken parmigiana and Cuban beef, without the extra calories is so great Pinch of Nom has now been joined by the Pinch of Nom Food Planner (Bluebird, £9.99) – a simple food diary that includes some recipes – and a second cookbook is due out in late autumn.

Getting started

The authors of Pinch of Nom – Kay Featherstone, 33, and her partner Kate Allinson, 47 – joined a Slimming World club together three-and-a-half years ago with a target of losing a combined 30st. By making healthy tweaks to popular family dishes, they’ve already shed 12st between them (Kay has lost 7st and Kate 5st

The pair began posting their own recipes online, but added both Slimming World Syns and Weight Watcher’s Points. From a standing start, their Pinch of Nom blog was visited 60,000 times a month within six weeks. They now have more than 1.5 million followers. Such is their success that the very club that gave the pair its blessing to use the Slimming World Syns on their Facebook page and website recipes is now asking for this information to be removed. The duo posted a statement on their Facebook page at the beginning of July, saying: ‘We found a welcome space and a few friends who we shared some recipes with [at Slimming World]. This sharing of recipes became a little bit bigger and here you find us today!

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About Healthy Food Guide

Do you meet your 5-a-day every day? Our August issue makes it easy, with recipes that hit your daily target in one meal, and expert nutrition tips to help you pack more fruit and veg into your diet – including our nutritionist’s top 10 summer picks. Don’t miss our brand new EXTRA section: this month, GP Dawn Harper shares her professional secrets on how to live healthily for longer.