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# trendining

TESCO LAUNCHES VEGAN STEAK

Tesco will be the first supermarket in the world to sell Vivera’s 100% plant-based steak in more than 400 stores, developed in a bid to reduce meat consumption. States Gert Jan Gombert of Vivera: “The smell, taste and bite can hardly be distinguished from real steak and we are convinced that this product will meet a large need of consumers.”

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Find the complete article and many more in this issue of Simply Vegan - July 2018
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