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high street heroes Superdrug

We look behind the scenes at this high street company who has been leading the way in vegan cosmetics for 5 years

When it comes to cruelty-free beauty and cosmetics, the answer seems obvious, right? Just do it! But it’s surprising how many brands haven’t cottoned onto this yet. Which is why we at Simply Vegan love Superdrug so much. Not only are they on the high street and off er aff ordable prices, but they have over 1,000 vegan lines on off er! Superdrug launched its vegan makeup range B.back in 2013. The aim was to encourage women to re-engage with their makeup and empower them to rethink the choices they make when it comes to applying cosmetics. The range featured 140 products from light coverage foundations to mascara, lipsticks and nail varnishes. This has increased to make the B.range the UK’s largest collection of vegan and cruelty-free makeup and skincare.

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Find the complete article and many more in this issue of Simply Vegan - June 2018
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