AD NAUSEAM
“It’s an advert calendar”
IT’s a very merry Christmas to all staff at the newly merged Omnicom/ IPG, as they wait to hear which of them is going to be let go.
Last week, after the biggest acquisition in ad agency history finally went through, Omnicom announced it would be cutting 4,000 jobs and “sunsetting” DDB and FCB, two of the great ad shops of the past 70 years. This comes on top of 3,200 cuts at IPG in the past year already, as well as 3 percent staff reductions at Omnicom announced earlier this year before the merger. All in all, the great coming-together will see around 22,000 people lose their jobs worldwide, or nearly 20 percent of the workforce.