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Digital Subscriptions > Healthy Magazine > September 2016 > THE SMART WAY TO SHOP ORGANIC


You’re on board in theory – just not so much when it comes to spending the extra cash or making a special trip for chemicalfree blueberries. So here’s our expert guide on how and when to live organically when you don’t have loads of time or money (clue: milk is in, avocados are out)

We all know by now that there are benefits to buying organic. Mounting research suggests it brings a heap of health gains and is better for the welfare of the planet, and we can all get on board with that – at least in theory. But when it comes down to it, organic typically costs more than conventional, and most of us can’t afford to shop this way all of the time. And let’s not forget, availability is still an issue for some people – not everyone, everywhere in the country, can pick up organic swaps as easily as a detour down the wholefoods aisle in their usual supermarket. So it’s time to prioritise – when is your budget best spent on organic, and which products really are worth the extra effort to track down?

First, a stock check: unsurprisingly, conventionally grown food still makes up the majority of the food we consume, and in 2015 organic only had a 1.4 per cent share of the food and drink market. However, demand is growing every year and the UK market is now worth £1.95 billion. You could say that, as consumers, we’ve never had it better, making now the perfect moment to smarten up when it comes to our shopping. Our guide below tells you everything you need to know about organic – from food to beauty to household essentials, why chemical-free matters, and on exactly which products your money is best spent.

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About Healthy Magazine

This issue, healthy is packed with expert know-how and inspirational ideas to keep your wellness on track throughout late summer. Meet the winner of our nationwide Face of healthy competition: we’ve picked a real-life beauty to be our cover star. We’ve also explored what it means to #Loveorganic in the real world, including how and when to buy organic produce. Plus, we’ve hunted far and wide for 33 tempting eat-well ideas for you to experiment with. Restore your balance and wellbeing with your digital issue of healthy.

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