AD NAUSEAM
TO CELEBRATE 70 years of commercial television, ITV has launched a series of idents with clips of Bruce Forsyth,
This Morning
and
Downton Abbey
as well as old logos from Tyne Tees and Yorkshire Television.
In the same week the broadcaster published a pamphlet extolling TV advertising, titled Living Room Legends: The First 70 Years of TV Ad Excellence. But it’s as much a farewell as a salute: ITV is, by general consensus, in serious trouble, with profits plunging 60 percent in 2024 and a further 44 percent this year, brought about by digital advertising and the rise of social media.