AD NAUSEAM
FOR nearly a year Accenture Song has (or had) been embroiled in a pitch for the Transport for London (TfL) account. The agency was down to the last two, opposite VCCP – until things turned sour.
In February its parent company, global consulting behemoth Accenture, announced that it was “sunsetting” its diversity and inclusion goals in response to “the evolving landscape in the United States”, ie pandering to Donald Trump. This did not go down well with TfL, a proudly diverse organisation; and Accenture Song was booted out of the race.