AD NAUSEAM
TRAVEL website Booking.com has a new campaign out starring Catherine Zeta-Jones as Morticia Addams. It’s been released to coincide with the second series of Netflix’s
Addams Family
spinoff
Wednesday
, but the timing is more than a little ghoulish.
The celebratory campaign coincides with Booking.com facing a class-action lawsuit from more than 10,000 hotels across Europe, arguing that the accommodation mega-site has used its leverage to distort the market to those hotels’ disadvantage for more than 20 years. It makes Morticia’s description of resorts “to die for” somewhat ironic – coming in the same week that many of those resorts claim they are indeed dying, thanks to Booking.com.