PANTS ON FIRE
THE
Daily Mirror
keeps taking money from online retailer Branshaws, despite the firm being regularly rapped on the knuckles by the Advertising Standards Authority (ASA).
In one edition last week, the Mirror ran two separate full-page adverts which at first glance appeared to be health reports, warning about the dangers of breathlessness and incontinence, but were actually Branshaws advertisements, including order forms for the company’s Breathe Clear quasi-inhaler and Securi Briefs underwear products. The fact that the items were ads was only disclosed by a small “advertisement feature” label. Several testimonials claimed the products were the key to “feeling this good!”