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How about some bee venom in your face cream?

Beauty has gone weird and wonderful. Meet the natural next-gen ingredients – that work

Snail slime, tree sap and microalgae – they may sound like the contents of a witch’s cauldron, but in fact they’re just some of the strange new ingredients cropping up in the latest beauty products. While once we may have relied on the same familiar formulations used by our mothers and friends – detergent-based cleansers and moisturisers made from vegetable oils – we’re starting to embrace the unknown. And, according to a recent Mintel report, consumers are welcoming unusual ingredients such as seaweed (42 per cent surveyed said they’d be interested in trying it) and ginseng (37 per cent would try it). ‘Exotic ingredients have the power to boost skincare sales,’ says Margie Nanninga, beauty and personal care analyst at Mintel. ‘In light of increased competition within the skincare market, unique ingredients serve as a way to set products apart.’

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About Healthy Magazine

Prolong that summer health kick with our brand new #feelgood365 issue. Inside, we expose the health mistakes that even the experts make, and round up 7 simple tips to help you sleep better. You can also find a whole 25 brilliant veggie recipes – from plant based protein bowls to sharing supper. Plus! We ask: what's the real truth about dairy? Find out more in the brand new issue of Healthy.