POP EYE
IT’s the oldest PR trick in the book. Drop the bad news just before a big event, then talk about other things and hope no one notices.
Daniel Ek’s announcement that he is stepping back as chief executive of Spotify was carefully made just ahead of the release of Taylor Swift’s blockbusting album The Life of a Showgirl, ensuring music reporters didn’t have too long to concentrate on what’s going on in the streamer’s boardroom.