ADNAUSEAM
THERE are now more UK streaming subscribers on ad-funded packages than there are ad-free. This is being seen as a turning point in the TV industry, but really it marks a new low for the poor viewer.
The great streaming revolution was always touted as a way to free the committed couch potato from the shackles of dumbass advertising. But then the streamers weren’t getting enough new subscriptions, so they brought back ads alongside (lower) subscription payments. The profit motive superseded their initial creative evangelism within just a few years.