PAPER MONEY
JOY to the world at Retch plc’s pre- Christmas “town hall”, where chief content officer David Higgerson presented staff with his reasons to be cheerful for the new year.
These included the latest efforts of the “Content Hub”, which provides clickbait slop to all the company’s national and regional newspaper websites, and its recent pivot to video in an attempt to maximise advertising revenue. The highlight? “Four facts you didn’t know about I’m a Celeb’s Shona McGarty” apparently gained an astonishing “1.6m views & $178 in video revenue”, roughly £133.